Luther Place Branding Kit

Overview

Overview: All fonts, colors, justifications, layouts, and images should represent the natural, simplistic, real way we want to communicate Jesus to our audience and simple layouts to create a sense of openness.

Details

General avoidances for all non-static communications: serif fonts for titles, rounded style fonts such as Comic Sans, unusual and over-used fonts such as Papyrus, any fonts that could potential distract the audience from the desired message. “Italicized” should only be used when grammatically necessary (i.e. referring to a book title).
All caps should only be used in titles or short sentences.
All lower-case should be the default for all static communication to match the look and feel of the logo.
Default body text size for printed (non-outdoor) communication should be 10pt.
All static church-wide communications should match the style.
All adult ministries should also adhere to the style guide, but with more freedom depending on the marketing material.
Children and Youth ministries should loosely follow the style guide, but with great freedom to customize based on the need or if the audience is the parent then the style guide should be followed more strictly. If the audience is the child then the style guide can be followed more loosely.
Sermon series should loosely follow the style guide, but with freedom to customize based on the vision of the sermon.